Market entry
& expansion
Market assessment, partner selection and entry strategy grounded in commercial realities.
- Market intelligence & due diligence
- Distribution & partnership strategy
- Opportunity qualification
INDEPENDENT STRATEGIC ADVISORY
Access.
Strategy.
Execution.
We work with business owners and leadership teams to enter new markets, engage key institutions and carry commercial opportunities through to execution.
Discuss your project Discover our expertise
Information is Power.We hold Both.
OUR PERSPECTIVE
Opportunity begins
with understanding.
Entering a new market requires more than a promising business case. It requires an understanding of the institutions, people and processes that shape how business gets done.
Sphinx Strategy brings these elements together. We work with owners and leadership teams to assess opportunities, build the right relationships and move from initial strategy to practical execution.
A TYPICAL ASSIGNMENT
What the work looks like.
An illustrative market-entry assignment; the scope is agreed for each client.
Test the opportunity.
We assess demand, competitors, potential partners and the commercial and regulatory constraints.
WHAT YOU RECEIVEA market assessment and a shortlist of qualified prospects.
Prepare the right meetings.
We identify relevant business and institutional decision-makers, seek introductions and prepare each meeting around a specific objective.
WHAT YOU RECEIVEA focused engagement plan, meeting briefs and agreed next steps.
Support the negotiation.
We help develop the commercial proposal and support discussions on pricing, responsibilities and terms, involving specialist advisers where needed.
WHAT YOU RECEIVEA proposal and negotiation process directed towards a workable agreement.
Coordinate implementation.
Where an agreement is reached, we coordinate the agreed workstreams, track milestones and help resolve obstacles with the parties involved.
WHAT YOU RECEIVEAn implementation plan with clear responsibilities and progress reviews.
Your team retains approval of commercial decisions. Our role and responsibilities are defined in the mandate.
01 / EXPERTISE
From the first introduction
to the next stage of growth.
Market entry
Government
& institutional relations
Understanding the institutional landscape and engaging the stakeholders relevant to your objectives.
- Stakeholder mapping
- Institutional engagement
- Regulatory coordination
Commercial
execution
Hands-on support to develop opportunities and carry agreed priorities through to implementation.
- Business development & negotiations
- Tender & procurement support
- Programme coordination
SELECTED EXPERIENCE
Experience behind
the advice.
EUROPEAN LUXURY EXPORTER
+25%
Revenue growth in the first three months
Commercial development
Supporting the development of an exporter’s business. Client revenue increased by 25% within the first three months of the engagement.
FINANCIAL SERVICES
>$5m
Signed contracts within 16 months
From opportunity to contract
Commercial development for a financial-sector client, with more than $5 million in contracts signed within 16 months.
INDUSTRIAL SUPPLY
$10m
Value of the aviation tender
Institutional engagement
Government-relations support helped position an industrial supplier in a national aviation tender valued at $10 million. This figure is the tender value, not an awarded contract or Sphinx revenue.
Anonymised examples from our track record. Figures refer to the specific outcomes described.
WHY SPHINX
Relationships with purpose.
Advice with follow-through.
Decision-maker engagement
We identify the people and institutions relevant to the mandate and prepare engagement around a clear commercial objective.
Local business understanding
We connect market analysis with the practical realities of partner selection, procurement and institutional processes.
Continuity through implementation
We stay involved through negotiations and coordination, with agreed responsibilities and milestones that make progress visible.
02 / MARKETS
International outlook.
Local intelligence.
Our focus is on markets where institutional understanding and trusted relationships are central to commercial success.
CIS01
Africa02
India03
Southeast Asia04
South America05
03 / OUR APPROACH
A clear mandate.
A practical path forward.
Establish the facts.
Define the objective, test the opportunity and identify the commercial and institutional constraints.
Engage the right people.
Identify relevant decision-makers, qualify potential partners and build a focused engagement plan.
Move the work forward.
Support negotiations, coordinate delivery and review progress against agreed milestones.
Built around your objective.
From a focused advisory assignment to a phased market-entry programme or an ongoing strategic engagement.
WAYS TO WORK TOGETHER
The right scope
for the next decision.
01 / FOCUSED ASSESSMENT
Establish the opportunity.
For a defined market, partner or commercial question.
Deliverable
An assessment of the opportunity, key constraints and recommended next steps.
02 / MARKET-ENTRY PROGRAMME
Build a route to market.
For businesses preparing to enter or expand in a target market.
Deliverable
An entry plan, partner and stakeholder priorities, and a phased programme of engagement.
03 / ONGOING ADVISORY
Sustain the work.
For leadership teams seeking continued support as projects develop.
Deliverable
Ongoing strategic advice, negotiation support and coordination against agreed milestones.
04 / THE FIRM
Discuss your next move.
Sphinx Strategy is an independent advisory firm working at the intersection of business and institutions.
Tell us the market, your objective and the main obstacle. We will use that to frame an initial discussion.
Discuss your project ceo@sphinxstrategy.io